In Awareness, Business, Success, Wealth

Ok so I get the question almost every day now…  “Which book should I get (next)?”

My best answer is: 

This all depends on which “stage” you’re in with your business – (and the challenge you’re currently facing). 

You’re gonna hit more than a few walls, and man I sure wish I would have paid more attention to older wiser millionaires would check in on me…

They tried to tell me what to do… but I just wasn’t getting it.

If only I would have thought it through to create more clarity around what I wanted my life to be like…

I would have (better) known which steps to take, and would have gotten there 20 years faster. 

So when I’m launching someone into their next level, I start them with the appropriate books, (depending on what they need), immediately…

And depending on what stage or where they are in their journey, (or what new tools/ideas they may need), I guide them to (specific) resources accordingly.

But first, I have to tell you:

If you DO NOT read what you need to read, and DO what you need to DO, then you will NOT be in a knowing space and be able to speak from experience to truly help impact other people’s lives. 

Also, only take one step at a time, with yourself, and with other people.

If you (or they) are confused or overwhelmed with too many steps or too much to do, you and they will go into “analysis paralysis”.

Confusion Causes Paralysis, So Clarity is POWER

Below, I’m going over the first 15 books a new Entrepreneur must read, depending on which stage you’re at currently. 

You only need to get through ONE or TWO at a time.

If you want to save yourself a ton of time, all while managing expectations and energy, follow this exact formula… 

Here we go:

First, I must qualify them, so I’m not wasting my time or theirs…

I’ll take steps to make sure they’re the type of person that :

  1. Does what they need to do, in order to get what they say they want.
  2. They DO what they SAY they’re going to do.
  3. Is coachable

So if they’ve told me they’re interested, but they’ve always been an employee, then I’m not absolutely sure they’re NOT gonna waste my time, (especially if this is their first business venture).

So I’ll do a little (qualification) test as a “filter”. They call this “gapping”.

I’ll tell them:  

“Ok, before we go into it, make sure to go out today and get the book “Rich Dad Poor Dad” by Robert Kiyosaki — and when you’re done with the book, call me back.

And guess what happens most of the time? 

They don’t call me back! 


Because they didn’t do what they said they were going to do, and they didn’t do what I told them to do, by going and purchasing (and reading) the book!

(Which means they’re not hungry enough and they’re not qualified to get my valuable time!) 

Now, the other 1/3rd of the time, they DO go get the book and read it. And guess what happens?


They have a huge breakthrough. A full on paradigm shift, and now they TRUST that what I tell them WORKS! 

Now I’m positioned and my credibility goes up, because they had significant paradigm shifts. The books save me a lot of work and their belief is high, so now they’ll finally have the desire needed to change their life and do what it takes to get there.

So that’s…

NUMBER ONE – Rich Dad Poor Dad

    1. Rich Dad Poor Dad” by Robert Kiyosaki

      Because 95% of people are coming from being an employee, so it’s best if they get that (crucial) initial paradigm shift. 

      If you’ve already read it, or you’re already a business owner, you can skip to…

    2. The Cashflow Quadrant” by Robert Kiyosaki 

      This book will help them with 1000% belief in building business ASSETS, leverage and systems instead of small business, trading their time for linear income. 

      Once an entrepreneur’s paradigm is shifted, they realize the benefits of their time investment and the power of delayed gratification when it comes to Financial Freedom.

    3. Lower Your Taxes, BIGTIME, by Sandy Botkin

      Once you understand the Tax Benefits of Being a Home-Based Business Owner, you’ll stay in long enough to gain the skills you need to not only save money, but generate significant income and create long-term wealth.

    4. How To Win Friends And Influence People, by Dale Carnegie

      Another life-changing classic. Do not be confused by the title.

      Every wealthy person I know has read the book over 3 times.

      It’s about having INFLUENCE. *(They also have a newer version for the Digital Age!)

    5. The Slight Edge, by Jeff Olson

      This is the true “secret” to a $uccessful life.

      At some stage, you’ll feel like you’re missing the one puzzle piece that would help you achieve the desired goal.

      There is no perfect secret, but if there was one, this would be it.

    6. The Magic of Thinking BIG, by David J. Schwartz

      A carefully designed program for improvement in the most important areas!

      This will help you with a solid foundation for building your bigger dream. 

    7. The Power of Positive Thinking, by Norman Vincent Peale

      If you’re serious about becoming successful, then you must have a TRAINED MIND.

      Without the right mindset, success will be impossible…

      This book alone can change your life.

    8. Get Over Your Damn Self, by Romi Neustadt

      A BluePrint to building a life-changing business. 

      You must identify your blind spots so you can get rid of what’s holding you back. 

    9. Outwitting The Devil, by Napolean Hill

      “Fear is the tool of a man-made Devil”.

      This gets to the root of human potential, while identifying the greatest obstacles we face in reaching our personal goals.

      CRUCIAL read if you’re looking to have joy and success. 

    10. Think and Grow Rich, by Napolean Hill

      A legendary book, because the hardest thing to do is THINK, (so you can GROW).

      Every wealthy person has read OVER 3 times.  

    11. Mindset, by Carol S. Dweck

      Do you have a “fixed” mindset, or a “growth” mindset. Discovering these principles and tools will help you get there. Make this part of your BEING. 

    12. Influence, by Robert Cialdini

      No matter what you’re building, you’ve got to have influence with your market.

    13. The Gap and The Gain, by Dan Sullivan

      Today’s attitude, mindset and strategies that will set you apart. It’s easy to weed yourself out of bottom 90%… 

    14. 177 Mental Toughness Secrets of the World Class, by Steve Siebold

      In my opinion, this is the Bible of SUCCESS. Not only a MUST READ, but 177 MUST DOs if you’re serious about WINNING. 

    15. Start Late, Finish Rich, by David Bach

      If you’re over 40 and you don’t have a set plan for early retirement, GET ON THIS! 

Ok so there’s the first books you’ll need to START.

I’m 100% confident that they will help you like they helped me. 

And if you’re the type of person who had already decided you’re going to do W.I.T. – (Whatever It Takes), and GO GET THEM, READ THEM, and then IMPLEMENT what you learned…. then I’m absolutely 1000% sure you’ll be ultra successful in your life and businesses. 

The World Is Yours, M! 


My name is Marc Frank Montoya. I was raised by a single Mom (who did the best she possibly could and supported my dreams), but had no (Financial) Education. I (luckily) skipped college, changed my environment (by moving up to the mountains with some friends) and went on to become a globally recognized professional snowboarder for over 17 years. *(After that kind of life, there was no possibility of going back to the "norm".) After a few mentor friends pushed me read a few wealth books, I thought the next logical step was to STOP making other people rich and launch my own businesses. The problem was, I quickly realized the volatility and lack of time freedom that comes with (traditional/old-school) brick and mortar business. Even more painful was the lack of quality time with my kids. After a lot of searching, studying, researching and discovering, I dove in head first, implementing #different strategies and tactics. I invested the next 15 years (and over $250k) into courses, personal development, seminars, workshops, coaching, mentorship and financial education. I also found the world of Online Marketing, Automated Businesses Models, Financial Services and Tools, and Tax-Free Wealth Strategies. I now share what I learn and help entrepreneurial-minds build more automated and leveraged business online, protect your assets and compound your results and income from anywhere in the world using a #smart phone, a laptop and Zoom. If you're looking to take your income and lifestyle to the next level, feel free, look around, invest the time, jump down the Rabbit Hole.. : )
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